Kinga Incze,
Managing Director,
Mrs. White Media Consulting
- Kinga Incze - Anna Pénzes: The Advertising Space and The Advertising Space 2.0, a handbook (2002, 2006)
- Media business strategy: The TV channel portfolio of Origo (2008 - 2009)
- Media market analyses: AKTI (2003 - 2009), Magyar Hírlap (2005), MTV Networks (2005 - 2006), ORTT (2008 - 2009), etc.
- Sales strategies: Inforádió (2003), Filmmúzeum (2004 - 2006), Danubius SH (2004), MTV Zrt. (2005 - 2006), Origo (2009), etc.
- Communication strategies: TV2 (2002), Danubius SH (2003 - 2004), MTV Zrt. (2005 - 2006), Origo (2009), etc.
- Concept provider and editor-in-chief of the Radio Yearbook (2004)
- Business strategy for the National Radio and Television Commission (ORTT), for the introduction in Hungary of DVB-T (2005)
- Conference lectures: Media Hungary, Hungarian Printed Press Association, Hungarian Advertising Association, etc.
- More than 50 articles: Médiafigyelõ, Kreatív, Marketing&Media, Reklámvonal, etc.
I founded Mrs. White Media Consulting Ltd. in the autumn of 2002, by which time I had been working in the media market for almost a decade. I found that there was a need for strategy-related services that were different from the mass-produced solutions of the media corporations, a demand for customized consultancy from an independent firm that was familiar with both the international standards and the local market, and offered quality along with fresh approaches and innovative ways of thinking.
Mrs. White Media Consulting provides strategic business (development, sales and marketing communication) consultancy, macro-level media market analyses and training, all tailored for our customers — needs, whether they be market leaders or ambitious up-and-comers.
If you want to increase the profitability of your media company, seek to educate and motivate your marketing and media sales staff, wish to have a comprehensive overview of the media market from an independent source, or simply feel like discussing issues, trends and changes in the media market — contact us.
Kinga Incze
Advertisements, football or politics? Everyone's an expert. – When it comes to media, leave the rest to Mrs. White.