Mrs. White Media Consulting

Services

Consultancy in media trade and communication

• Developing trading/sales strategies and business models, making efficiency analyses, for electronic, printed, online and outdoor media, both national and local/regional.
• Developing communication strategies for electronic, printed, online and outdoor media.
• Advice on building media portfolios.
• Analysing media consumption habits (television, radio, printed media, internet), and developing strategies to increase consumption.

Macro-level media market activities

• Making media market reviews, analysing media market trends.
• Advertising market forecasts.
• Analyses on, and strategies for, digital television and radio.

Media training, coaching (from one-to-one to group training, fully customized)

• Training marketing, advertising and media sales staff.
• Coaching agency and media decision makers in issues of media business and strategy.
• Trainings connected to the volume The Advertising Space 2.0 – A handbook of effective media planning and buying, by Kinga Incze and Anna Pénzes.

Consultancy for media investorss

• Feasibility studies, introduction models, strategies.

Conference consulting

• Programme for media conferences.